BUILDING MY BRAND IDENTITY
Academic Background and Past Experiences

I am a senior at Illinois State University, working toward receiving my degree in Fashion Merchandising. Aside from being a full time student for four years, I have worked at Ulta Beauty for multiple years. I have gained retail knowledge and experience on customer service, communication, visual merchandising and many more attributes. Recently, I took on the Finance Intern role at Special Olympics Illinois where I was only a student worker. Being a Finance Intern has taught me valuable resources that will come in hand when working in business after graduation.
Strengths and Achievements

As a senior in high school, I dreamt of owning my own boutique one day. I decided to major in Business Management because I thought that was the only major possible with what I wanted. A few years into college, I discovered Fashion Merchandising as a major. Fashion Merchandising has had a positive effect on my career at ISU. Since being in this major I have discovered many strengths about myself. I am persistent, strong willed, outgoing, and passionate about everything I put my mind to. All of these strengths will help me become the best fashion professional I can be.
Career Goals

I am passionate about business and have a love for fashion. Fashion merchandising was the perfect mix for me. I grew up admiring celebrities runway dresses, what they wore everyday and even to the gym. I admired girls who dressed like their personality. Fashion empowers women to conquer their goals and make changes in the world. Aside from fashion and business, I am also passionate about fitness and athleisure wear. My biggest goals is to work for an athletic retail company like Adidas or Lululemon. I want to find out what customers are loving, buying and hating. I want to give them products that make feel empowered.
Visual Merchandising Analysis is an on going project throughout Spring Semester where I will display the information I have learned for Fashion Promotion 368. I will view and analyze a variety of different store window displays as well as post reflections.















